Podcasting In Nigeria: Mistakes New Creators Should Avoid

Podcasting in Nigeria is growing fast. More creators are using the platform to share stories, start conversations and build loyal audiences. Podcasts are giving Nigerians a powerful voice when they talk about different niches like culture, tech, business or lifestyle. While the barrier to entry is low, many new podcasters often make mistakes that can be avoidable, which stalls the growth and kills the momentum of the podcast early.

If you’re looking to run a successful podcast in Nigeria, pay attention to these common pitfalls and how to avoid them.

1. Skipping the Planning Stage

Many creators jump in without defining their niche, audience or goals. One week you talk about a film, the next week its finance, and listeners become bored and uninterested. Before you start, ask yourself:

• What topic am I passionate about?
  
• Who is my target audience?
  
• What format will I use—interview, solo, or co-hosted?

2. Poor Audio Quality

Great content flop if the audio is messy and has a lot of distractions. Things like background noise, sudden echoes, and low volume are enough to get the audience uninterested. Invest in a decent microphone, record in a quiet space, and work with professionals (like a video marketing team) to clean up your sound.

3. Inconsistent Publishing

In content creation, consistency builds trust. Disappearing after a few episodes will have your audience listen somewhere else. Pick a schedule that fits into your work-life, whether it’s weekly, biweekly or monthly and stick to it. Reliability turns casual clicks into loyal fans.

4. Neglecting Promotion

No matter how great your podcast is, it won’t grow if people don’t know about it. New creators often skip promoting their episodes on social media. WhatsApp, email newsletters, and directories like Spotify and Apple Podcasts are  great ways to promote your podcast. Turn episodes into short clips, and behind-the-scenes videos to increase visibility.

5. Ignoring Audience Feedback

Your audience remains your community. When you ignore comments, reviews, or suggestions, you might appear to be out of touch. Ask for feedback, conduct polls, and tailor future content to the preferences of your listeners.

Conclusion

At SPS Media Nigeria, we help both novice and experienced podcasters to bring their ideas to life through professional video and audio production and editing. Whether you’re recording your first episode or your 20th, we are here to guide you every step of the way. Contact us today to transform your podcast from just an idea to having a powerful impact.