Strategic Types Of Videos Nigerian Fintech Companies Need In 2025
Video content is important for Nigerian fintech companies interested in educating, entertaining, and converting their target audience. As financial services become increasingly tech-based and user-focused, explaining complex products and building credibility are important. The best way to achieve that is through professional video production.
Whether you’re launching a new savings app, a payment platform, or a financial planning tool, the right video content can simplify your message, earn trust, and drive conversions.
Here are five types of videos Nigerian fintech companies should be creating:
1. Explainer Videos: Fintech products are often characterized by technical features or unfamiliar financial terms. Explainer videos break down complicated services in a visually interactive and easy-to-understand way. They are best for:
- Mobile apps
- SaaS platforms
- Onboarding new users
Tip: Keep it short (60–90 seconds) and focus on how your product solves a real problem
2. Product Demo Videos: A demo is a fantastic example of showing an app or platform in action and taking users through features and benefits. This builds confidence and promotes sign-ups. Demo videos are best for:
- Mobile wallets
- Investment platforms
- Loan or insurance apps
Tip: Highlight your interface, ease of use, and any standout features in real-time
3. Customer Testimonial Videos: Trust is important in fintech; hence users talking about positive experiences with your product helps build credibility as well as authenticity. It is best for:
- Building social proof
- Website and social media promotion
- B2B case studies
Tip: Choose diverse customers who reflect your target audience and speak naturally about the impact of your services
4. Educational/Financial Literacy Videos: Educating your audience adds value and positions your company as a thought leader. These videos educate viewers on financial concepts while simultaneously introducing them to your product. Financial literacy videos are good for:
- Social media channels
- YouTube and email marketing
- Partnerships with schools, NGOs, or online communities
Tip: Use simple language, visuals, and relatable scenarios to explain topics like budgeting, investing, or using digital wallets.
5. Brand Story or Company Culture Videos: These videos humanize your fintech brand. They help users connect emotionally with the company by showing the team, values, and vision behind the product. They are best for:
- Recruitment
- Investor presentations
- Building brand identity
Tip: Share your mission, why you started, and how you’re making finance more accessible or inclusive.
Conclusion
Compelling videos can help your brand find its footing in Nigeria’s fast-growing fintech sector. Every video type serves a strategic function, whether you’re raising awareness, on boarding users, or gaining trust. At SPS Media, we create compelling, story-driven videos for fintech brands that wish to simplify their message and connect with the right audience. Contact us at SPS Media to get started.
