What to Expect When Working with a Video Production Company

Thinking of working with a video production company? Here’s everything you need to understand before stepping on set.

Working with a video production company will give you the opportunity to amplify your message and, consequently, reach the target audience, be it a startup, an NGO, or a corporate brand in Nigeria.. But the whole process can seem very overwhelming for first-timers.

What should you really expect when working with a video production team? Let’s break it down.

1. Discovery & Strategy Session

The process typically starts with a consultation or discovery meeting. To begin with, the production company gains an understanding of your objectives, brand message, and audience. What to expect:

• Discussion of your campaign goals
  
• Identification of the video type (e.g., explainer, testimonial, promo)
  
• Budget alignment and timeline overview
  
• Initial creative brainstorming

At this stage, it’s crucial to understand that you are not buying a video at this stage; you are building a partnership. An excellent video production company will, instead, help build your vision, not just work off a script.

2. Pre-Production Planning

This is when everything is planned out; script, story boarding, casting, location scouting, and planning logistics. What to expect:

• Script writing and visual storytelling
  
• Production schedule creation
  
• Talent selection (actors, voice-over artists, presenters)
  
• Location scouting and permits

Pre-production makes sure the filming goes smoothly. SPS Media Nigeria provides structured project timelines and client involvement at every step along the way.

3. The Shoot Day(s)

This is where the camera rolls. Depending on the type of project, production could be anything from a few hours to several days, with a full team on site: director, cameramen, lighting crew. What to expect:

• Professional-grade equipment and crew on set
  
• Direction for on-camera participants
  
• Real-time adjustments to lighting, framing, and sound
  
• On-site monitoring and feedback opportunities

This part is the actualization of your story visually. A good production company will facilitate a comfortable environment that is efficient and creatively inspiring.

4. Post-Production Editing

Editing of the footage occurs after the shoot. Visuals, audio, graphics, music, and transitions are added to create a polished video. What to expect:

• Video editing and color grading
  
• Sound mixing and background music
  
• Motion graphics or animation (if needed)
  
• Review and feedback rounds

You’ll likely receive a draft cut, followed by one or two rounds of revisions, depending on the agreement in place. Moreover, good production companies ensure transparency and cooperation at this phase.

5. Final Delivery & Distribution Guidance

Once the final cut is approved, you will receive the video in the format of your choice (MP4, MOV, etc.), optimized for either YouTube, Instagram, or your website. What to expect:

• High-resolution video delivery
  
• Exported files for various platforms
  
• Optional support for distribution strategy
  
• Performance tracking (if part of a campaign)

Conclusion

Ready to Work with a Trusted Video Partner? At SPS Media, we don’t just make videos, in fact we consider visual strategies that will help your brand stand out in the Nigerian market and beyond. From pre-production, filming, post-production to the final delivery, we guide you every step of the way. Let’s bring your story to life. Reach out to us today to begin your next video project.