Corporate Documentary
Dettol: Global Hand Washing Day
Turning a Small CSR Project into a Story That Reached 700,000+ Viewers and major engagement over digital Platforms
The Brief
For Global Handwashing Day on July 15, 2024, Dettol funded a solar-powered borehole for a remote community in Area J4, Ogun State.
At first, the brand was hesitant about creating a film around a single borehole. For a brand of Dettol’s scale, the project felt too small to carry a compelling brand story and there was concern about how the initiative might be perceived.
Then, with just few weeks to Global Handwashing Day and no production plan in place, Dettol engaged SPS Media to tell the story
Our Approach
Rather than making the borehole the story, we looked for the bigger human story behind it.
We quickly researched the community and the wider issue of access to clean water, uncovering the connection between water scarcity, hygiene and waterborne diseases.
This allowed us to reposition the film from “Dettol built a borehole” to a more meaningful story about the people who needed access to clean water and what that access could change in their lives.
We focused on authentic, human-led narratives within the community, giving the CSR initiative emotional context and relevance beyond the infrastructure itself.
This project demonstrated how the right storytelling approach can transform any CSR intervention into a story with significant audience reach.
Execution
Working against an extremely compressed timeline, we took the project from concept and research through production, post-production and final delivery.
Despite the limited lead time, the production was executed seamlessly, with the storytelling strategy guiding every stage of the process.
Result
The film was well received and went on to generate over 700,000+ views on YouTube, alongside strong engagement across digital platforms.
The lesson: The size of the project doesn’t always determine the size of the story. Sometimes, the story is in finding the human impact behind it.
Your company has a story worth documenting.
Whether you’re celebrating a milestone anniversary, launching a new initiative, documenting your impact, or capturing your brand’s journey, we’ll help you turn it into a cinematic film that inspires audiences and strengthens your brand.
At SPS Media, we don’t just produce videos, we craft strategic documentaries, corporate videos and commercials that help organisations build trust, celebrate legacy, and communicate impact with world-class storytelling.