HOW VIDEOS INFLUENCE CUSTOMERS BUYING DECISIONS

When you want to know how to use a product or find a solution to a problem, do you settle to read written instructions or do you watch a video? If your answer is video then it shouldn’t be a surprise that 50% of internet users find it time-saving and easier to watch a video than to read through articles.

Amongst all media types, videos are the most preferred because they are time efficient and convenient. It has also become the most accessible form of content especially to potential customers. Whenever customers come across new brands or businesses they usually search for evidence of authenticity before patronizing. For people that want an easy to digest format, videos may come in handy. Such people are visual learners, and it is easier to for them remember information that is delivered visually.

Videos feed people’s appetite for visual content through color, motion and sound. Videos can convey more emotional information than other means. For instance; If a prospect is looking for reviews on a product or service, they are likely to watch a video of someone using that product. Such videos might be a step to step guide on how to use the product in question or a testimonial that shows how the product solved a problem or made a difference as compared to what they used previously. Such videos heavily influence a customers buying decision.

However, a lot goes into producing an engaging video that generates desired effect whether for marketing your business or selling a product. If you want to influence your customers buying decision, then it’s best to consider high impact and purposeful videos. 

For such videos, you might need a professional and well-experience video production team. One that can produce you the quality videos you desire.

Need such services? Please send us an email to info@spsmediang.com